[Osia-members] The future of OSIA [was Re: Call for expressions of interest to serve on the board of OSIA]

[Ryan Cross]

Hi Jack,

I think of public policy and pr/press as a form of "collective marketing
efforts". I also think the networking events would help build a strong
membership base, which ultimately builds a stronger ability to deliver
public policy and other forms of collective marketing.

As an industry body, I think we're looking for both things that help the
industry as a whole, domestically and internationally, and things that make
our member's business more successful. Strengthening individual businesses
also begets a wider pool of strong businesses.

Priorities of limited resources is always a struggle, but its the right
question to ask. Perhaps another piece of the puzzle to consider is the
time horizon. In its current state, it feels like OSIA is in a weak state
to effectively deliver much meaningful policy work. Perhaps in the short
term, and to borrow a sports analogy, we should be considering a
"rebuilding season" - developing capacity and growing the membership base
so that we become a stronger organisation who can then turn our attention
more towards the championship goal of meaningfully impacting public policy
and broader market impact.

As always, thanks for stimulating good conversation and continuing to push
forward.



Ryan Cross
ryan at crossfunctional.net
http://crossfunctional.net
M: 0431 947 331
O: (02) 800 800 99



On 5 January 2018 at 13:59, Jack Burton <jack at saosce.com.au> wrote:

> On Fri, 2018-01-05 at 10:18 +1100, Paul Foxworthy wrote:
> <...>
> > And I don't think red tape is the biggest challenge for OSIA. A change in
> > structure on its own will not make anything better.  I would rather we
> look
> > at what OSIA *does* than focus on structures.
>
> Couldn't agree more, Paul.
>
> So let's talk about what OSIA does.
>
> You've heard my view in my reply to Cameron's original post and Grant's
> rather different view in his post today.
>
> I'd be very interested to hear what others think:
>
> What *should* OSIA's central focus be from now on?
>
> Am I right on the money with public policy?
>
> Or is Grant's vision of networking events & collective marketing
> efforts preferred?
>
> Or something entirely different again?
>
> If you want us to do lots of different things, which are most important
> and why?
>
> OSIA is *your* industry body -- what can we do for you, the businesses
> who make up that industry?
>
>
>
> _______________________________________________
> Osia-members mailing list
> Osia-members at lists.osia.com.au
> https://lists.osia.com.au/listinfo/osia-members
>
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